My story 

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My name is Tana Rosa Becker, I was born in Germany and grew up in Tenerife since I was 8 months old. As a Canaria that I consider myself, since I was little, I have felt that between my veins the water of the sea, the strength of Teide and some roots of the famous Black Forest flows. 


At the age of 18 I decided to go to Germany to study, since my financial independence that I had to live since I was 16 years old did not allow me to complement my studies with a job in Spain. I quickly realized that living in Germany neither made me nor was it going to make me happy. I had to study, mature and take everything I learned to the Canary Islands where I felt that my life flowed with freedom and happiness.

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Fashion captivated me from a very young age, I remember my childhood very flirtatious and presumptuous, as well as my adolescence. But once I got to university, everything took a turn and that is where fashion really impacts me, not because I like it more or become more interested, it impacted me in an insecure way. 

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With my few financial resources I could not afford the latest outfits and even less so the coveted brands that are used so much on campus. I realized the low acceptance of my person because my clothes mattered more. Never before had he felt that null interest in me, without wanting to know me or give me the opportunity to do so. They were only judging by my appearance. 

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I have to emphasize that I never judge someone, much less what they wear. It was a feeling that I did not understand and of course it hurt ... 

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Thank God ... I did not fall into the insecurity that they created me! 

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My desire to advance, to spend that season of studies enjoyable and especially to return to my beloved Spain with studies made me cling even more to achieve fit. It was there when I entered the fun world of fashion. A world that would never have known so deeply if it had not experienced that rejection in its day. 

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Visiting the traces of Germany became my hobby, I assure you that today is the only thing I miss lol;

 They are wonderful, you find brand clothes at low prices, jeans or jackets from well-known stores at € 3-4

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What was not my size, I made it so, adjusting it in the small workshop that I had in my house. I loved combining and playing with old models and transforming them into something new and unique. 

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Apart from traces, I met small LOW COST fashion businesses, they had the latest trend models at affordable prices for any pocket and that was when I felt that I wanted to offer the same, I wanted to help dress with taste, with trend and with little money. 

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But that's not when I made my dream come true ... 

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In 2015 I returned to Tenerife, I worked for almost 2 years in a private clinic, where from the first moment I did not feel fulfilled and I only thought that what I had studied was not going to make me happy in the long term.

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 For things in life one day at the clinic I had a confrontation with a higher position. He morally he did not share many shares of the company in which he worked. Injustices or wrong acts with people, or in this case patients, awaken my character and that is how I myself decided to leave the clinic, without the right to unemployment but with my soul at ease. 

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I was 2 months without knowing what to do, discouraged and nothing made me feel fulfilled. 

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Until one day the LOW COST stores that I loved so much in Germany came to mind. I had hardly any savings and those I had were with my partner for our future wedding -which to this day, still does not take place hahaha.

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He supported me from the beginning, indeed, it was he who said to take those savings and take risks, it was he who, together with my grandfather, gradually renovated a place that from the moment I saw it I knew it was unique and magical.

 My first store was not and is not the most modern and much less the most beautiful, but it is without a doubt the one that was made with the most love and enthusiasm. 

My opening was in 2017 and I would be lying if I told you that it was a good year, it was a very difficult year, full of many obstacles, stumbles and tears. But I didn't give up, I wanted to fight, I wanted to reach more people and above all I wanted to do what made me happy.

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At the end of 2018, in my first Christmas campaign it was when I breathed acceptance by my clients, and it was they who launched me to make me see myself on social networks, it was they who with their love and their full confidence encouraged me to make videos of my outfits. 

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That's where my great adventure began…. 

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Exposing myself in a video, live or simply in a photo was almost impossible for me, my shame often won out and my insecurity, as they will say, crushed me.

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But I couldn't help but face this challenge. Who sees me today can not imagine that I do anything I was shy, embarrassed and above all very insecure.

 

This I have overcome thanks to the community that we form at Umbrella. Thanks to each client who gives me love and affection, I have been able to expose myself to the public being myself. I am not an image created for the brand, nor do I play a role in front of a camera. It is me with my pluses and minuses, with my defects and virtues but above all with a body that is not 90-60-90. I am no longer ashamed of not being perfect, because the standards that set in the society we live in is only 3% of the real bodies that exist in this world. 

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And it is precisely this that makes me different from other brands. Both in the physical store and online, someone from my team or myself accompanies you. We do not care how much you can spend, we care that what you take makes you feel good and that you use it. We advise you, we measure real sizes, we will give our honest opinion of the material and everything that may create doubt, and even many times we end up in endless talks on any topic that arises. 

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In the stores there is an atmosphere that makes you feel good, the clients without knowing each other give advice and opinions. 

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Umbrella is real, umbrella 

wants to make you feel good. 

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I still do not cover all sizes, but I promise you that the day I can afford my own manufacture, UMBRELLA will become accessible fashion for all bodies. 

 

 

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